Social Media Helps Revive Sunset Strip

Los Angeles - A few years ago, the Sunset Strip was pretty much D.O.A., losing business to Downtown Los Angeles and Hollywood.

Nic Adler, who owns The Roxy, says that all changed with social networking.

Nic Adler
"Five years ago today I was a little lost, that phone had stopped ringing."

Nic Adler
"I think I saw a couple tumbleweeds in the middle of the street. We had done everything possible to push people away from the experience up here on the Strip."

Nic Adler
"Twitter had just started to take hold, blogs, obviously Facebook."

Nic Adler
"Quickly, we realized they were way more of a mirror of what was right and wrong about our businesses than it was a way to promote to people."

Nic Adler
"It took us a while to absorb what they were saying, like our drink prices are too much or our security guards weren't good."

Nic Adler
"Social really put them front and center, and we were forced to deal with those and that made us a better business in the end."

Nic Adler
"The changes up on the Strip are dramatic. The city's involvement is amazing. We have new businesses opening up left and right, and we have an amazing music festival."

Nic Adler
"Social media helped save the Strip."

Online:

The Roxy
theroxyonsunset.com

Sunset Strip Business Association
thesunsetstrip.com