Kobe Bryant's Turkish Airlines Endorsement Angers Armenians

Armenian Americans -- many right here in the Los Angeles area -- are calling Kobe Bryant's endorsement deal with Turkish Airlines "Kobe's direct flight to inhumanity."

The Armenian Youth Federation says it's considering protests at Staples Center if Bryant doesn't back down or at least issue some type of statement recognizing the Armenian Genocide, when approximately 1.5 million Armenians in the Ottoman Empire were killed.

Bryant has talked about the endorsement deal, telling CNBC, "I've never been to Turkey, but all the guys on the team who have been keep saying (that) it's one of the hottest places to go. This is another deal for me that proves that we're global, and it obviously makes sense with them starting flights in LA."

The Turkish government says it's happy to have Bryant playing on their team.