Updated: Monday, 01 Feb 2010, 11:24 PM PST
Published : Monday, 01 Feb 2010, 11:24 PM PST
Posted by: Tony Spearman / myFOXla.com
Los Angeles - The New Orleans Saints will battle the Indianapolis Colts this Sunday in the Super Bowl, but the bigger contest could be between the tire, beer and TV ads.
Michael Brownlee has more on what makes a Super Bowl ad super in this video report.