Axe Launching a Graphic Novel With Your Help

(EndPlay Staff Reports) - What happens when two unique fragrances are created and chaos is unleashed upon the world?

Axe, a line of men's grooming products, is letting the public decide as it prepares to launch what it calls "the first comic created in real time."

The company is promoting the graphic novel "Axe Anarchy" with a video .

While not yet launched, it is already drawing some criticism.

Fans can submit suggestions to guide the action of the story. The video features one possible suggestion, "a hot policeman should go rogue and join the Anarchy Girls."

Fans may even end up being featured in the comic itself.

Axe is reaching out to its fans on Facebook , Twitter and YouTube . The story is set to start on Jan. 10 and run through April 30.

Social Times reported that the fans can shape the story by voting to cast the final Anarchy girl and making suggestions as far as where the action should take place.

Axe, which promotes its line of men's products as the secret to getting any woman, shouldn't expect AdWeek among its fans.

"It's the first crowdsourced soft-porn fantasy adventure in comic format!" proclaimed the publication as it criticizes Axe for its objectification of women.

"Of course, it's possible the fans might actually come up with something good," AdWeek went on to say. "Possible, but unlikely."

Watch "Axe Anarchy" video.