OK Go Chevy Sonic 2012 Super Bowl commercial_20120206101106_JPG

OK Go and the Chevy Sonic teamed up for a video featured during Super Bowl XLVI.

  • More Entertainment News
Aerosmith Debuts New Song 'Legendary Child' on 'American Idol'
Aerosmith Debuts New Song on 'Idol'

Aerosmith frontman Steven Tyler briefly stepped away from his …

Selena Gomez Stars in Parody Video 'Fifty Shades of Blue'
Selena Gomez Stars in Parody Video

Who knew Selena Gomez had a thing for disheveled painters? The …

Superfoods to Help You Lose Weight
Superfoods to Help You Lose Weight

Dieting isn't exactly an enjoyable experience. It usually …

America Chooses a New Idol: Phillip Phillips
Phillip Phillips Wins American Idol

There were hundreds of auditions, thousands of rehearsals and …

Google Shares Playable Synthesizer Doodle
Google Posts Playable Synthesizer…

Google is giving its search engine users a chance to play music…

New Frog Species Dyes Fingers Yellow
New Frog Species Dyes Fingers Yellow

A newly discovered frog in Panama is bright yellow and dyes …

Tips for Trying a Detox Diet
Tips for Trying a Detox Diet

Hollywood stars swear by them while doctors are weary of them. …

7-Eleven Offering Free Slurpee Drinks Today
7-Eleven Offering Free Slurpees Today

Have a Slurpee craving? Then you're in luck, because today, …

'American Idol' Final Two Perform
'American Idol' Final Two Perform

The two "American Idol" finalists had a battle royale Tuesday …

Zooey Deschanel on Her Bangs: They Have Their Own Personality
Zooey Deschanel Talks About Her Bangs

Though "The New Girl" actress Zoey Deschanel claims she loves …

  • Marketplace Advertisement

OK Go Goes Big in Super Bowl Video

Updated: Monday, 06 Feb 2012, 7:14 AM PST
Published : Monday, 06 Feb 2012, 7:14 AM PST

(EndPlay Staff Reports) - OK Go and the Chevy Sonic teamed up in one of the more creative video spots featured during Super Bowl XLVI.

The full-length video features the band OK Go performing its song "Needing/Getting." What makes the video unique is that the car, fitted with retractable pneumatic arms, plays more than a thousand instruments while driving around a track.

The car is the lead guitarist, pianist and percussionist all in one, proclaimed Chevrolet on its website .

The band stated on YouTube that the video took four months to prepare and four days to shoot. Vocalist Damian Kulash, who sings while driving, took stunt driving lessons so he could maneuver the track.

Special care also went into the instruments, such as how each piano had the lowest octaves tuned to the same note. That meant they would play the right note no matter where the pneumatic arm hit them.

Mashable reported the band shot the video in a desert near Los Angeles. Parts of the video appeared in Chevrolet's Chevy Sonic ad during the game.

The ad campaign also features the Sonic parachuting out of an airplane and doing stunts like a kickflip and bungee jump on a stunt course.

The band's previous projects included an interactive HTML5 video done with Google and a new version of the Muppet Show theme.

Watch OK Go's "Needing/Getting" video.

 

blog comments powered by Disqus

  • Marketplace Advertisement
  • Related Keywords
  • Related Keyword Searches

      

Bookmark / Share Bookmark / Share
 

 

Advertisement
  • Most Read Stories | myFOXla.com