Spotlight On Innovators - Los Angeles Local News, Weather, and Traffic

'Saving the California Dream' series producer Heidi Cuda takes you inside Roozt, a socially conscious website founded by Brent Freeman, a 26-year-old USC grad who got the attention of a Steve Schimmel, a founding member of Google who invested in the company.

Roozt.com features retail brands that give back, with many originating from California.