A Lawrenceville mother turned her son's stressful medical condition into a successful business. Using her own recipe, she cooked up a cure for her son's skin symptoms.
Anita Redd's middle son is now a teen, but she says she'll never forget the day he was born.
"He was born in my arms and his skin was flaying off of his lower body," said Redd.
Doctors told her it was an incurable genetic condition, eczema. It's is a skin condition that causes symptoms like flaking, redness, itching, dryness and in some extreme cases - bleeding.
Redd says doctors tried everything from steroids to cream. She worried about the effects it would have on her son and thought there had to be a better way to treat his condition.
She did her research and looked into natural skin conditioners. She came up with olive oil and beeswax.
"My very first container that I made for him was in his dad's roll-on deodorant, Mennen stick. I melted beeswax and added olive oil until it got to be just the right consistency," said Redd.
It worked and Anita's Balm was born. But Redd says she didn't consider it a business until she heard similar skin stories from others in her parents' group. She's now making it for others and delivering it.
A year later, tens of thousands of Anita's Balm products have been sold and they're in stores across the nation, including Return to Eden in Atlanta. Redd says she enjoys success, but helping families get through a stressful condition is her reward.
"This is the true heartbeat of my business. I would be happy to be in Kroger, in Walmart. But these are my customers," said Redd.
Tuesday, May 21 2013 10:37 AM EDT2013-05-21 14:37:54 GMT
It's summer swimsuit time-- but is your suit right for your body?
It's summer swimsuit time-- but is your suit right for your body? Whether you're curvy, boxy, or round in the middle, Intimacy Bra fit specialist Eve Turner has some ideas that will help you find that perfect suit.
Tuesday, May 21 2013 10:17 AM EDT2013-05-21 14:17:24 GMT
When it comes to talking to doctors, a lot of us aren't exactly shooting straight. In fact, one survey found that almost 30 percent of patients admit to lying to their physician.
When it comes to talking to doctors, a lot of us aren't exactly shooting straight. In fact, one survey found that almost 30 percent of patients admit to lying to their physician. So, how much does your doctor really need to know?
Tuesday, May 21 2013 9:45 AM EDT2013-05-21 13:45:59 GMT
It's college graduation time, but before many graduates celebrate, they've got to focus on what comes next.
It's college graduation time, but before many graduates celebrate, they've got to focus on what comes next. With a tight job market, many new grads are getting a dose of reality when it comes to trying to land their first job.
Good Day's own Katie Beasley will walk down the aisle this Saturday, leaving her just a few more days to prepare.
Good Day's own Katie Beasley will walk down the aisle this Saturday, leaving her just a few more days to prepare. So, does she have something old, something new, something borrowed and something blue all covered? We found out.
Monday, May 20 2013 11:00 AM EDT2013-05-20 15:00:34 GMT
When the pools open on Memorial Day weekend, it's going to be hard to keep your kids away from the water.
When the pools open on Memorial Day weekend, it's going to be hard to keep your kids away from the water. But before summer gets into full swing, we've got some tips to help you make sure your children stay safe at the pool.
Monday, May 20 2013 9:52 AM EDT2013-05-20 13:52:30 GMT
The nasty divorce between Real Housewives of Atlanta star Portia Stewart and her husband, former NFL star Kordell Stewart, just got nastier.
The nasty divorce between Real Housewives of Atlanta star Portia Stewart and her husband, former NFL star Kordell Stewart, just got nastier. TMZ's Harvey Levin filled us in on the latest on Good Day!
Monday, May 20 2013 9:46 AM EDT2013-05-20 13:46:04 GMT
In case you don't know, we've got a bride-to-be in the house! Good Day's own Katie Beasley is getting married in FIVE SHORT DAYS.
In case you don't know, we've got a bride-to-be in the house! Good Day's own Katie Beasley is getting married in FIVE SHORT DAYS, so we're spending the week checking in with her on the last minute details of her big day!
Monday, May 20 2013 9:32 AM EDT2013-05-20 13:32:48 GMT
Sure, you know that Turner Field is THE place to watch the Braves in action, but did you know you can also take a walk through baseball history while you're there?
Sure, you know that Turner Field is THE place to watch the Braves in action, but did you know you can also take a walk through baseball history while you're there? Good Day's Paul Milliken-- a self-proclaimed Braves baseball addict-- takes you behind the scenes at the Braves Museum.
KTTV FOX 11 1999 S. Bundy Dr. Los Angeles CA 90025