Shauna Miller Introduces You To Penny Chic - Los Angeles Local News | FOX 11 LA KTTV

Shauna Miller Introduces You To Penny Chic

Posted: Updated:

Shauna Miller is the founder of the highly influential budget fashion blog pennychic.com...a site to learn to look fabulous without breaking the bank. Today she's brought four head-to-toe looks, for under fifty dollars.

Shauna Miller graduated from NYU in 2008 with the common dream of becoming a stylist like Rachel Zoe or an assistant at a fashion magazine, but couldn't find a job in the fashion or editorial industry because of the recession. It became clear that the luxury fashion world was becoming more and more irrelevant and print publications were soon becoming obsolete.. Who can afford a Rachel Zoe styled outfit? Shauna came up with the idea to create Penny Chic after she couldn't find a job in New York. 

Her goal was always to show women in America how to look fabulous using even the the cheapest and most unlikely retailer in the country…Walmart. Everyday, she posted outfit photos styled with all Walmart clothes and modeled by either herslf or one of her friends. Shauna wanted to start a conversation around budget fashion that lifted the stigma of what it meant to be on a budget. Walmart was and is the largest retailer in the world where most people in this country shop and yet no one in fashion dares to talk about it!

It was her dream all along to have my own affordable clothing line and finally after 2 years of building a following on my blog, she teamed up with a US based apparel vendor to create a collection of LBDs that Walmart eventually agreed to buy for their ecommerce site. Now on her blog, she styles outfits using ALL the stores that are within 20 miles of every home in America aka Target, Sears, Kmart, etc.. It's about giving every woman access to fashion regardless of where she lives or what her budget is. 

  • Good Day LA FeaturesGood Day LA FeaturesMore>>

  • Bon Appetit: Fresh Spring Sides

    Bon Appetit: Fresh Spring Sides

    Friday, April 18 2014 12:52 PM EDT2014-04-18 16:52:11 GMT
    [VIEW PHOTO GALLERY] To kick off spring and help update your Easter menu, Bon Appétit Editor in Chief, Adam Rapoport stopped by to whip up some fresh and flavorful appetizers, sides and even a cocktail.
    [VIEW PHOTO GALLERY] To kick off spring and help update your Easter menu, Bon Appétit Editor in Chief, Adam Rapoport stopped by to whip up some fresh and flavorful appetizers, sides and even a cocktail.
  • Graceland: An Anniversary Of Rock n' Roll Exhibit

    Graceland: An Anniversary Of Rock n' Roll Exhibit

    Thursday, April 17 2014 12:42 PM EDT2014-04-17 16:42:31 GMT
    [VIEW PHOTO GALLERY] We celebrate the 60th anniversary of rock and roll. A new exhibit at Graceland honoring the anniversary features a selection of historic artifacts from the king of rock and roll himself.
    [VIEW PHOTO GALLERY] We celebrate the 60th anniversary of rock and roll. A new exhibit at Graceland honoring the anniversary features a selection of historic artifacts from the king of rock and roll himself.
  • Mar Yvette's Weekend Roundup

    Weekend Roundup: Chaser Brand, Easter At The Grove & Provenance Newport Beach

    Weekend Roundup: Chaser Brand, Easter At The Grove & Provenance Newport Beach

    Thursday, April 17 2014 12:23 PM EDT2014-04-17 16:23:09 GMT
    [VIEW PHOTO GALLERY] FOX 11's food and fun expert Mar Yvette searches the Los Angeles area for some of the best places to eat, drink, shop and have a great time.
    [VIEW PHOTO GALLERY] FOX 11's food and fun expert Mar Yvette searches the Los Angeles area for some of the best places to eat, drink, shop and have a great time.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices