In rural Macomb County gun ownership runs deep. For some, shooting and hunting are a way of life.
Peak Powersports in Lenox has a new promotion. Have a concealed pistol license, then it's time to save some money.
"So you come on in, show your CCW and... you get 15 percent off," said Nick Lefurgey, who runs the family business.
He is also sending a strong message to lawmakers, who some believe are working to deprive gun owners of their Second Amendment rights.
"I'm a rights supporter, period, be it gun or otherwise," Lefurgey said. "Everybody's entitled to their choice, and I believe in that and we believe in that."
The gun rights debate is taking center stage after President Obama started pushing for a ban on assault weapons in the wake of the tragic shooting at Sandy Hook Elementary.
Peak Powersports isn't the first to launch this controversial promotion. Lefurgey got the idea from a Virginia pizza shop that saw its business go up 80 percent.
It certainly is a promotion drawing a lot of attention, but Lefurgey said you don't have to have a gun to cash in on this discount, just a permit, and there is a reason why.
"I'd actually encourage most people to go out there and get their CPL to begin with. If you don't like guns, it's going to teach you gun safety, gun handling," he explained. "I think there's a lot of existing laws out there already that handle a lot of these issue, but I'm not a politician. I sell motorcycles, so that's kind of what I'm going to stick to."
Lefurgey is shocked by just how many people have started to respond to this promotion. Now he hopes it will just generate more customers because traditionally this is the slowest time of the year.
Wednesday, May 22 2013 10:39 PM EDT2013-05-23 02:39:42 GMT
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
Tuesday, May 21 2013 10:59 PM EDT2013-05-22 02:59:19 GMT
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
Monday, May 20 2013 11:03 PM EDT2013-05-21 03:03:59 GMT
Some residents in Clinton Township say they are upset over a horrible smell that seems to be at its peak when temperatures soar. They claim it has been going on for years.
Some residents in Clinton Township say they are upset over a horrible smell that seems to be at its peak when temperatures soar. They claim it has been going on for years.
Thursday, May 16 2013 7:58 PM EDT2013-05-16 23:58:47 GMT
35-year-old Sabrina Gianino was found dead inside her boyfriend's flat on Wayburn in Grosse Pointe Park just after midnight on Wednesday. Police are calling the death suspicious.
35-year-old Sabrina Gianino was found dead inside her boyfriend's flat on Wayburn in Grosse Pointe Park just after midnight on Wednesday. Police are calling the death suspicious.
Wednesday, May 15 2013 10:59 PM EDT2013-05-16 02:59:09 GMT
Warren police raided a pet store described as a little shop of horrors. The owner is not only accused of keeping animals in filthy conditions, but keeping them in a building without working utilities.
Warren police raided a pet store described as a little shop of horrors. The owner is not only accused of keeping animals in filthy conditions, but keeping them in a building without working utilities.
Wednesday, May 22 2013 1:36 PM EDT2013-05-22 17:36:39 GMT
Innuendo, sexual advances and an overnight stay in Lansing -- a politician's former aide claims he had to endure a nightmare on the job. Now a sexual harassment lawsuit has been filed against Rep. Brian Banks.
Innuendo, sexual advances and an overnight stay in Lansing -- a politician's former aide claims he had to endure a nightmare on the job. Now a sexual harassment lawsuit has been filed against Rep. Brian Banks.
Wednesday, May 22 2013 9:56 PM EDT2013-05-23 01:56:23 GMT
Children were literally screaming for peace. Elementary school students at Cesar Chavez Academy in southwest Detroit spoke out for themselves -- stop bullying and stop the violence.
Children were literally screaming for peace. Elementary school students at Cesar Chavez Academy in southwest Detroit spoke out for themselves -- stop bullying and stop the violence.
Wednesday, May 22 2013 6:46 PM EDT2013-05-22 22:46:26 GMT
Bugs are important to our environment and can even tell us about our water quality. That's why dozens on local students have been taking part in bug hunts.
Bugs are important to our environment and can even tell us about our water quality. That's why dozens on local students have been taking part in bug hunts.
Wednesday, May 22 2013 11:44 PM EDT2013-05-23 03:44:19 GMT
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Wednesday, May 22 2013 11:20 PM EDT2013-05-23 03:20:38 GMT
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Wednesday, May 22 2013 10:39 PM EDT2013-05-23 02:39:42 GMT
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
Wednesday, May 22 2013 10:07 PM EDT2013-05-23 02:07:10 GMT
13 dogs were rescued from a house on Ewers in southwest Detroit. The three most emaciated dogs were taken to the VCA in St. Clair Shores. They are being held in isolation for at least a week.
13 dogs were rescued from a house on Ewers in southwest Detroit. The three most emaciated dogs were taken to the VCA in St. Clair Shores. They are being held in isolation for at least a week and being treated and screened for diseases.
Wednesday, May 22 2013 8:57 PM EDT2013-05-23 00:57:50 GMT
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Nick Lefurgey (Credit: Fox 2 News)
