American Eagle Outfitters pokes fun at itself in its latest advertising campaign for the "skinny skinny" jeans.
In the social media campaign for the clothing store, skinny jeans are actually painted onto the body.
A 'limited supply' of the paint sells for $49 and is said to be available on the website. The paint is not actually for sale.
Fox 5 News spoke with a company representative who said visits to the website reached an all-time high.
"We had almost 150K people click and try to buy the cans."
The online ad has already generated more than 350K hits on YouTube.