Budweiser unveils beer glass that connects to Facebook - Los Angeles News | FOX 11 LA KTTV

Budweiser unveils beer glass that connects to Facebook

Posted: Updated:

Toasting with new friends just got a futuristic, and slightly creepy, upgrade.  

Budweiser recently unveiled the “Buddy Cup,” a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another “Buddy Cup” user, creating a virtual friendship instantly.

The cup’s promotional video shows the glass being tested in Brazil as images of drinkers enjoyably clinking pints flash across the screen.

"So, they just did the same as always: Went out drinking Bud, and making new friends," a male narrator announces in the company's commercial. “Buddy Cup: the more Buds, the more friends.”

Feedback toward the Facebook-integrated glass has been mixed.

Tech blog BetaBeat writes, "In the olden times, clinking your beers together with a stranger was a sign of celebration—a mutual agreement that things were about to get weird. The fact that you’d never have to see them again or explain why you puked down the front of your shirt was a significant part of the appeal. Now, Budweiser is about to destroy that sacred experience with the introduction of the Buddy Cup."

Responses on Twitter highlight the creepy factor in sharing contact details with the clink of a glass.

“This is a bad idea, @Budweiser,” writes ecarlson23. “I don't want my drunk life posted all over facebook.”

Another user writes, “This is so wrong, in so many ways – Budweiser.”

The cup was developed by advertising agency Agencia Africa in partnership with Bolha, a digital innovation studio in Sao Paulo. The idea was to create an interactive relationship between consumers and the product.

“Innovation is in Budweiser's DNA,” Sergio Gordilho, chief creative officer at Agencia Africa, told The Drum. “Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The ‘Buddy Cup’ is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them.”

Read more: http://www.foxnews.com/leisure/2013/04/29/budweiser-unveils-beer-glass-that-connects-to-facebook/#ixzz2ScowEwsM

  • Viral StoriesMore>>

  • Oklahoma policeman accused of sex assaults on duty

    Oklahoma policeman accused of sex assaults on duty

    Friday, August 22 2014 11:36 AM EDT2014-08-22 15:36:23 GMT
    An Oklahoma City police officer was arrested Thursday and is being held in lieu of $5 million bond after being accused of committing a series of sexual assaults against at least six women while on duty.
    An Oklahoma City police officer was arrested Thursday and is being held in lieu of $5 million bond after being accused of committing a series of sexual assaults against at least six women while on duty.
  • VIDEO: Beluga whale teases kids at aquarium

    VIDEO: Beluga whale teases kids at aquarium

    Friday, August 22 2014 8:33 AM EDT2014-08-22 12:33:53 GMT
    Video of a beluga whale teasing children at a zoo has gone viral. You can see Juno snapping his jaws at three young children at the Mystic Aquarium in Connecticut.
    Video of a beluga whale teasing children at a zoo has gone viral. You can see Juno snapping his jaws at three young children at the Mystic Aquarium in Connecticut.
  • Mail carrier says she was assaulted over missing mail, but DC police tell different story

    Mail carrier says she was assaulted over missing mail, but DC police tell different story

    Thursday, August 21 2014 9:52 AM EDT2014-08-21 13:52:12 GMT
    A U.S. Postal Worker says she was assaulted by two women in a dispute over missing mail, but D.C. police tell a different story. They say she was the aggressor and the suspect instead, and that she may have called friends for help before officers arrived.
    A U.S. Postal Worker says she was assaulted by two women in a dispute over missing mail, but D.C. police tell a different story. They say she was the aggressor and the suspect instead, and that she may have called friends for help before officers arrived.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices