Binge Drinking: It Takes Less Than You Think - Los Angeles Local News | FOX 11 LA KTTV

From Anchor Tony McEwing

Binge Drinking: It Takes Less Than You Think

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By the time you think you've had too much too drink, it was actually the case several drinks ago. At least that's the message Santa Ana College is trying to get across to its students this school year. Not being a drinker, it's not an issue with which I'm intimately familiar. One drink and it's typically lights out for me. However, it seems many people, particularly those who routinely engage in what's called binge drinking, really aren't very good at judging when they've had enough; or more importantly, when they've had too much.

To combat what seems to be a growing problem among young adults, a student team at Santa Ana College in Orange County is reaching out to its peers through a campaign called "Less Than U Think." Its goal is to raise awareness of the negative consequences of binge drinking. It's very serious stuff. The difference between this effort and previous campaigns is that it's being done primarily by students and it uses humor to tackle a very important issue. There are slogans like "You thought you'd never tweet that; you wouldn't have two drinks ago," or "You thought you could walk in those six inch heels; you could have three drinks ago."

According to national surveys one in six U.S. adults engages in binge drinking four times a month, consuming about eight drinks per binge. And as you might expect, it's more common among young adults between the ages of 18 and 34, especially college students. The risks include car crashes, drowning, alcohol poisoning, sexually transmitted diseases and unintended pregnancy because of a lack of judgment, liver disease, neurological damage, high blood pressure and stroke, just to name a few.

The "Less Than U Think" campaign actually started at the University of Alabama three years ago but more and more schools across the nation are picking up the program. And if a recent survey about the campaign is true, it seems to be working. 41% of students questioned agreed that the project helped them to recognize when others are binge drinking. And 41.6% indicated they are more likely now to think about the serious consequences of such behavior.

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