“Instructions Not Included” has continued its successful run in
the box office by becoming the top-grossing Spanish-language film of all
time in the North American box office.
The movie, by Mexican actor Eugenio Derbez, has grossed $38.6 million
to date – surpassing previous record holder “Pan’s Labyrinth,” directed
by fellow countryman Guillermo Del Toro. “Pan’s Labyrinth,” which
premiered in 2006, grossed $37.6 million in the North American box
“Instructions Not Included” – which also stars Derbez as Valentin –
also has become the fourth top-grossing foreign-language film of all
time domestically after “Crouching Tiger, Hidden Dragon”, “Life Is
Beautiful” and “Hero.” The film was released in the U.S. by the
Lionsgate-Televisa joint venture Pantelion Films.
Last weekend, it broke records in the Mexican box office, raking in
about $11.6 million in its first week, making it the biggest weekend
ever for a local production.
The film, which tells the story of Valentin (Derbez) and his newfound
daughter Maggie (played by Loreto Peralta), currently sits eight in its
fifth week on U.S. box office ahead of “We’re The Millers” and Lee
Daniel’s “The Butler.”
According to The Hollywood Reporter, Pantelion’s CEO Paul Presburger
said: “The film’s success reaffirms our belief that there is a large
audience in the U.S. with an appetite for commercial films with Latino
characters and themes.”
“Its performance is a testament to the prodigious talents of Eugenio
Derbez; Lionsgate and Televisa’s support, guidance and vision since our
launch; an adroit and focused marketing campaign that we developed with
Televia and Univision and the superb distribution and expansion plan
executed by the Lionsgate theatrical distribution team,” he continued.
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