Video store survives by adding bar - Los Angeles News | FOX 11 LA KTTV

Video store survives by adding bar

Posted: Updated:
NEW YORK (MYFOXNY) -

Trendy music, exposed brick, local beer on tap: You've seen this movie before, right? Just another trendy bar in a trendy neighborhood.

But in the basement of Williamsburg's Videology, beyond the walk-in beer cooler, the plot thickens. There, we find 30,000 DVDs each assigned a number.

"I finally feel like maybe we know what we're doing," owner Wendy Chamberlain said.

A decade ago, Chamberlain and her husband opened a video rental store. For a while, they killed it. Then, the Internet nearly killed them.

"We started to see that maybe we weren't going to last forever," Chamberlain said.

To survive, Chamberlain moved the DVDs downstairs, the garage morphed into a screening room, the showroom a bar and the clerks its bartenders.

"Now that we've come up with idea," Chamberlain said, "it's kind of obvious."

New customers can now drink into the morning's early hours. Old ones can continue living in a simpler time.

"I'm someone old-fashioned," Videology customer Julia Morris said. "I like to look and see and find my videos and actually hold them in my hands."

Chamberlain may portray the heroine to those like Morris, but the rental side of the business barely breaks even.

"That's sort of all I can ask of it," she said.

Call it adaption. Call it evolution. But in Brooklyn's hippest neighborhood, we find the final scene of a dying industry extended indefinitely by liquor, wine and beer.

"Maybe you can just do DVDs," Chamberlain said, "but it's going to be pretty challenging."

  • Brooklyn NewsBrooklyn NewsMore>>

  • 5 annoying things about New York subway

    5 annoying things about New York subway

    Wednesday, July 30 2014 10:59 AM EDT2014-07-30 14:59:49 GMT
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
  • Teen in elevator attacked and robbed

    Teen in elevator attacked and robbed

    Wednesday, July 30 2014 8:31 AM EDT2014-07-30 12:31:54 GMT
    Two thugs were caught on security camera footage beating a teenager and stealing from her inside an apartment building in the Midwood section of Brooklyn.  The NYPD says the attackers are seen dragging the 18-year-old out of an elevator into the hallway and punching and kicking her.
    Two thugs were caught on security camera footage beating a teenager and stealing from her inside an apartment building in the Midwood section of Brooklyn.  The NYPD says the attackers are seen dragging the 18-year-old out of an elevator into the hallway and punching and kicking her.
  • TSA contest calls for ideas to improve airline security lines

    TSA contest calls for ideas to improve airline security lines

    Wednesday, July 30 2014 8:11 AM EDT2014-07-30 12:11:07 GMT
    Everyone hates long lines at security checkpoints and the TSA knows it. Now the TSA is sponsoring a contest to encourage anyone with new ideas about how to make the airport security lines go faster. Often for air travelers, the security checkpoint experience is the worst part of their trip. That's why the TSA turned to the crowdsourcing site Innocentive asking for ideas pledging a total of $15,000 in prize money, with at least one $5,000 award.
    Everyone hates long lines at security checkpoints and the TSA knows it. Now the TSA is sponsoring a contest to encourage anyone with new ideas about how to make the airport security lines go faster. Often for air travelers, the security checkpoint experience is the worst part of their trip. That's why the TSA turned to the crowdsourcing site Innocentive asking for ideas pledging a total of $15,000 in prize money, with at least one $5,000 award.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices