Chris Brown to launch line of Sprayground backpacks - Los Angeles News | FOX 11 LA KTTV

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Poll shows most New Yorkers support broken windows policy

    Poll shows most New Yorkers support broken windows policy

    Thursday, August 28 2014 8:07 AM EDT2014-08-28 12:07:14 GMT

    A new poll conducted by Quinnipiac University found overwhelming opposition to the way the arrest of Eric Garner was handled while the majority support the broken windows policy, which cracks down on low-level crimes to prevent bigger ones from occurring. Garner's death has brought the policy into the spotlight. The Staten Island man had been selling untaxed cigarettes when he was arrested. A police officer placed him in a chokehold and Garner died.

    A new poll conducted by Quinnipiac University found overwhelming opposition to the way the arrest of Eric Garner was handled while the majority support the broken windows policy, which cracks down on low-level crimes to prevent bigger ones from occurring. Garner's death has brought the policy into the spotlight. The Staten Island man had been selling untaxed cigarettes when he was arrested. A police officer placed him in a chokehold and Garner died.

  • Times Square named as target

    Al Qaeda magazine hints of looming attack on US

    Al Qaeda magazine hints of looming attack on US

    Thursday, August 28 2014 7:42 AM EDT2014-08-28 11:42:37 GMT
    A new English-language Al Qaeda magazine features a how-to article on making car bombs and suggests terror targets in the United States, including casinos in Las Vegas, oil tankers and Times Square.
    A new English-language Al Qaeda magazine features a how-to article on making car bombs and suggests terror targets in the United States, including casinos in Las Vegas, oil tankers and Times Square.
  • FBI investigating reports of attacks on US banks

    FBI investigating reports of attacks on US banks

    Thursday, August 28 2014 7:35 AM EDT2014-08-28 11:35:07 GMT
    The FBI says it's working with the Secret Service to determine the scope of recently reported cyberattacks against several American financial institutions. The FBI is reportedly investigating an incident in which Russian hackers may have retaliated against U.S. government-sponsored sanctions against their country.The attack led to the loss of sensitive data.
    The FBI says it's working with the Secret Service to determine the scope of recently reported cyberattacks against several American financial institutions. The FBI is reportedly investigating an incident in which Russian hackers may have retaliated against U.S. government-sponsored sanctions against their country.The attack led to the loss of sensitive data.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices