Retailers tracking shoppers inside stores - Los Angeles News | FOX 11 LA KTTV

Retailers tracking shoppers inside stores

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NEW YORK (MYFOXNY) -

It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.

Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.

Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.

Hugo Boss has started using heat sensors to place premium products. So basically, where the most people are gathered in the store, top products will be placed there.

I went into the Hugo Boss on Broadway and Prince Street. The folks who work there came up to me and asked if I needed help, but not because they tracked my cell phone, or body heat, but because they saw the camera recording me out front.

Other than that, I didn't find any stores tracking me on the street.

But I do get emails from stores, or places I often shop, like Amazon.com. No facial recognition, just return customer recognition. And that's fine with me.

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