Encouraging girls to look beyond the princess fantasy - Los Angeles Local News | FOX 11 LA KTTV

Encouraging girls to look beyond the princess fantasy

Posted: Updated:
MYFOXNY.COM -

You never know who you'll end up sauntering down the sidewalk in New York City. But when I got to talking to this group of Oklahoma high school seniors and a few of their moms it was really no surprise that all but one fantasized about being princesses when they grew up.

But now some are saying forget the whole princess fantasy altogether. A Louisville, Kentucky, private girls school is running an ad campaign with ad slogans like "Don't wait for a prince, be able to rescue yourself."

A twist on the Beastie Boys hit "Girls" is an ad that is in the running to be in the Super Bowl. But perhaps what makes it even more interesting is that the ad is for a new company called Goldieblox, which encouraged girls to ditch their glittery gowns for sturdy shovels.

"If you walk into any toy store and you go down the pink aisle, you can see it -- it's princess overload," said Goldieblox CEO Debbie Sterling. "And I don't want to say there's anything wrong with that, but I do think that girls are so much more than that. They have varied interests."

Sterling is trying to bring those "varied interests" to young girls early in life.

"The fastest growing jobs in the U.S. are in engineering and technology, and so we need to equip our kids with that skill set," Sterling said. "With the spatial skills, with the interest in these topics."

Nava Silton, a child psychologist, said she agrees. She said you should expose children to multiple learning styles that don't need to be mutually exclusive of other. So if a young girl wants to grow up to be an electrical engineer instead of a princess, it'll be that much easier.

  • Local NewsLocal NewsMore>>

  • Is your home's energy meter spying on you?

    Is your home's energy meter spying on you?

    Wednesday, April 16 2014 6:38 PM EDT2014-04-16 22:38:32 GMT
    Utility companies across the U.S. are installing smart meters in customers’ homes, touting the technology’s energy-saving ways, but opponents argue that the meters are opening a Pandora’s box of privacy concerns.
    Utility companies across the U.S. are installing smart meters in customers’ homes, touting the technology’s energy-saving ways, but opponents argue that the meters are opening a Pandora’s box of privacy concerns.
  • German Shepherd called to jury duty

    German Shepherd called to jury duty

    Wednesday, April 16 2014 6:16 PM EDT2014-04-16 22:16:16 GMT
    At least one prospective juror in New Jersey could take a bite out of crime. Cumberland County has summoned IV Griner to jury duty. The only problem is IV is a 5-year-old German Shepherd.
    At least one prospective juror in New Jersey could take a bite out of crime. Cumberland County has summoned IV Griner to jury duty. The only problem is IV is a 5-year-old German Shepherd.
  • New SAT: What will those questions look like?

    New SAT: What will those questions look like?

    Wednesday, April 16 2014 5:05 PM EDT2014-04-16 21:05:28 GMT
    Calculate the foreign exchange rate a vacationing American would pay in India. Estimate from a random sample the number of 18- to 34-year olds who voted for a candidate. These are sample questions from the newly redesigned SAT, which aims for more real-world applications and analysis from students.
    Calculate the foreign exchange rate a vacationing American would pay in India. Estimate from a random sample the number of 18- to 34-year olds who voted for a candidate. These are sample questions from the newly redesigned SAT, which aims for more real-world applications and analysis from students.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices