Encouraging girls to look beyond the princess fantasy - Los Angeles News | FOX 11 LA KTTV

Encouraging girls to look beyond the princess fantasy

Posted: Updated:
MYFOXNY.COM -

You never know who you'll end up sauntering down the sidewalk in New York City. But when I got to talking to this group of Oklahoma high school seniors and a few of their moms it was really no surprise that all but one fantasized about being princesses when they grew up.

But now some are saying forget the whole princess fantasy altogether. A Louisville, Kentucky, private girls school is running an ad campaign with ad slogans like "Don't wait for a prince, be able to rescue yourself."

A twist on the Beastie Boys hit "Girls" is an ad that is in the running to be in the Super Bowl. But perhaps what makes it even more interesting is that the ad is for a new company called Goldieblox, which encouraged girls to ditch their glittery gowns for sturdy shovels.

"If you walk into any toy store and you go down the pink aisle, you can see it -- it's princess overload," said Goldieblox CEO Debbie Sterling. "And I don't want to say there's anything wrong with that, but I do think that girls are so much more than that. They have varied interests."

Sterling is trying to bring those "varied interests" to young girls early in life.

"The fastest growing jobs in the U.S. are in engineering and technology, and so we need to equip our kids with that skill set," Sterling said. "With the spatial skills, with the interest in these topics."

Nava Silton, a child psychologist, said she agrees. She said you should expose children to multiple learning styles that don't need to be mutually exclusive of other. So if a young girl wants to grow up to be an electrical engineer instead of a princess, it'll be that much easier.

  • Local NewsLocal NewsMore>>

  • Hope's Land of Candy

    Hope's Land of Candy

    Monday, September 1 2014 8:13 PM EDT2014-09-02 00:13:34 GMT
    Step through the doors of Hope's Land of Candy in Island Park, Long Island and you''ll be taking a trip back in time. There's no WIFI but they do have a Victrola piano. And then there's the candy.. lots and lots of it.
    Step through the doors of Hope's Land of Candy in Island Park, Long Island and you''ll be taking a trip back in time. There's no WIFI but they do have a Victrola piano. And then there's the candy.. lots and lots of it.
  • Subway bedbug infestations on the rise

    Subway bedbug infestations on the rise

    Monday, September 1 2014 6:48 PM EDT2014-09-01 22:48:09 GMT
    It appears the subway bedbug problem we've been reporting is getting worse. Commuters already have to contend with sweltering platforms, scurrying rats and packed train cars, and now there's another transit woe: fear of bedbugs.
    It appears the subway bedbug problem we've been reporting is getting worse. Commuters already have to contend with sweltering platforms, scurrying rats and packed train cars, and now there's another transit woe: fear of bedbugs.
  • West Indian Day Parade steps off amid shootings

    West Indian Day Parade steps off amid shootings

    Monday, September 1 2014 6:05 PM EDT2014-09-01 22:05:47 GMT
    The West Indian Day Parade is supposed to be a time of fun and excitement in celebration of Caribbean culture. However, several shootings near the parade has turned it into a day of tragedy for some.
    The West Indian Day Parade is supposed to be a time of fun and excitement in celebration of Caribbean culture. However, several shootings near the parade has turned it into a day of tragedy for some.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices