Newport Beach will soon have a rush of 10,000 visitors, here for the BCS National Championship. Although the city is about 50 miles away from the Rose Bowl, where the game will take place, organizers say Newport Beach was picked as the headquarters for good reason.
"A destination that fulfills that quintessential California image that visitors have in mind when they want to visit the state meaning beautiful beaches great weather a relaxed laid back lifestyle," said Amanda Kliem, with Visit Newport Beach.
Local businesses, like The Gift Box, are ready for all the extra customers.
"Well we always carry these pillows for our local teams. Especially USC and UCLA and we thought we'd bring them in for the BCS championship," said Candy Lehman, the manager of the store that's selling specialty BCS team pillows.
According to Visit Newport Beach, all of the guests staying at hotels, people shopping and eating out, will generate between $6 and $10 million. And it's not just businesses that are caught up in the excitement.
"I've been a Florida State fan for a longtime, since the 90s... And them for them to be in the national championship and then to be in the town where we live, it's all kind of surreal," said Paul Underwood, a Newport Beach resident.
"It's pretty crazy going to school across the country and then your team coming home to California with you. It's really exciting," said Brittany Underwood.
Another family visiting from San Francisco got a pleasant surprise when they learned the Florida State team is staying at their hotel.
"When we saw them my boys just were thrilled to be able to talk to the players. They were all very friendly," said Harry Kirsch, whose kids also scored some autographs.