I have seen the future and it's on the ground floor of a 7th Avenue office building in New York City. Here is home to the Super Bowl's ''Social Media Communications Center". If you're on social media and you're following any one of the Super Bowl's sites it's coordinated in one large quiet, digitally humming location. If you're on twitter ( @NYNJSuperBowl ) on their Facebook page or their Instagram account, or if you have a question, or you want to watch a video on the Super Bowl Host Committee's YouTube Channel with Michael Strahan giving you tips on how to deal with the cold weather (bring a hat ! Thanks Michael !) it's all orchestrated here.
If you want to know, for example, how many people in South Carolina at 2pm today we are talking about the Super Bowl on anyone of the official social media sites, (about 2000) this is the place for you. This is a great example of how a number of symbiotic major organizations, the NFL, the New York New Jersey Host Committee, and communications center sponsor Visa all work together to put out a unified message to educate consumers, provide information, sell tickets, credit cards, and build loyal customers among the younger generation, which, if I'm not mistaken, will soon become older .
It was an interesting experience. So, too was my interview about all this with noted internet expert and author Dave Kerpen, who recently wrote a well received book called ''Likeable Social Media". My question to him was why ? Why is this so important. Well, the answer, with seven out of ten adults (they apparently don't measure children) using social media sites, the future is now. What about your parents who don't understand ? Well, they can ignore it if they want, no harm done, but they lose out on a lot. The Super Bowl, as Dave suggested, is a great time to learn how to get connected, and get plugged in, not that Grandpa has to learn how to send emails with attachments, but he sure would like going on Facebook and seeing pictures of the grandchildren, or in this case, Peyton Manning celebrating his second Super Bowl win . (that's a prediction.)