Wow, that's all I can say after spending the afternoon on the fourth floor of the historic Macy's department store in Herald Square in New York City. It's been transformed into the official " NFL Shop'' from $9 dollar pins to $22 dollar hats to $180 dollar jackets, to $32 dollar T-shirts to 100 dollar collectible footballs, you get the idea.
It was packed packed packed, you think they were giving this away. People love their teams and will spend almost anything to show it. I talked to people from Seattle, from Denver, from New Jersey, from New York, even a lost Pittsburgh Steller fan. Drop two thousand dollars? No problem. 10 team shirts ? No problem. It was fun being, but it was grueling. I mean you could barely navigate the aisles. Macy's people said it was a ''once in a lifetime opportunity they had to jump on ''.
The NFL person I spoke with, who actually works for a division of the league called '' Business Ventures'' called the whole experience '' Retailtainment'' . Good term. From people in bright orange wigs to horse heads to everything in between, it was a football love fest. And by the way, the league wants to make sure you buy the ''officially licensed merchandise, '' with the special hologram on the tag, and not the ''knockoffs '' or counterfeit items typically seized at the ports coming in from overseas. The league had a big splashy press conference this week displaying some of the confiscated merchandise and a league official said they're hearing '' story after story '' of people having their credit card information stolen after buying items from ''suspicious websites'' and there's always the danger of buying counterfeit tickets.. yes... very real looking.. but that's a different story.