The Marc Jacobs pop-up shop where a Tweet gets you a fragrance s - Los Angeles News | FOX 11 LA KTTV

The Marc Jacobs pop-up shop where a Tweet gets you a fragrance sample

Posted: Updated:
NEW YORK (MYFOXNY) -

Purses, perfume, and jewelry: every woman's paradise. This looks like your typical Marc Jacobs pop-up store in SoHo. But the currency here is social media.

Here's how it works: Customers use Twitter, Instagram and Facebook to promote the pop-up shop. Then in exchange, they get deluxe perfume samples.

People with the most creative posts, like Nadia Pagnotti, can also win handbags.

"I think it will catch on and other beauty companies will be like I should have thought of that," she says.

Shop girl Michelle Cusator says the guerilla marketing tactic was Jacobs' bright idea.

"Marc has such a strong social following that he wanted to give back to his fans so at the Daisy Marc Jacobs shop no dollars exchange hands," she says.

The pop-up shop, located at 462 West Broadway, is open from 11 a.m. to 7 p.m. each day through Sunday, Feb. 9.

  • Manhattan NewsManhattan NewsMore>>

  • Subway bedbug infestations on the rise

    Subway bedbug infestations on the rise

    Tuesday, September 2 2014 6:32 PM EDT2014-09-02 22:32:13 GMT
    It appears the subway bedbug problem we've been reporting is getting worse. Commuters already have to contend with sweltering platforms, scurrying rats and packed train cars, and now there's another transit woe: fear of bedbugs.
    It appears the subway bedbug problem we've been reporting is getting worse. Commuters already have to contend with sweltering platforms, scurrying rats and packed train cars, and now there's another transit woe: fear of bedbugs.
  • Joan Rivers on life support

    Joan Rivers on life support

    Tuesday, September 2 2014 2:03 PM EDT2014-09-02 18:03:07 GMT

    Joan Rivers' family is confirming that the comedian is on life support after going into cardiac arrest last week during a procedure at a doctor's office.

    Joan Rivers' family is confirming that the comedian is on life support after going into cardiac arrest last week during a procedure at a doctor's office.

  • New MTA bus routes take effect

    New MTA bus routes take effect

    Monday, September 1 2014 1:09 PM EDT2014-09-01 17:09:54 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices