Brooklyn real estate workers get raises for company logo tattoos - Los Angeles News | FOX 11 LA KTTV

Tattooed marketing

Brooklyn real estate workers get raises for company logo tattoos

Posted: Updated:
NEW YORK (MYFOXNY) -

Rapid Realty NYC offers its employees a 15 percent lifetime pay bump for dying a tattoo of the company's logo on their bodies. And more than 70 of their salesmen and saleswomen have seen Brooklyn Ink Tattoo's Matt Huff to achieve that pay raise.

"My job's not to judge what my client gets," Huff says. "My job's to respect what they want and do the best that I can."

Chief Sustainability Officer Stephanie Barry added a green leaf to her company tat.

"It's kind of like my backwards business card," she says.

Oliver Sinckler, just three days ago, chose wings.

"This is where my career's going to take flight," he says. "My girlfriend, she's the only one I've really told this far, but I guess now mom and dad's going to see it.

Whether to earn the title of "brand ambassador" (which Rapid Realty bestows upon its inked employees) or a lifetime of free tanning (as an MTV teen mom did) or simply to attract attention (like a Norwegian kid with a McDonald's receipt on his forearm), Mark Dimassimo, CEO of Dimassimo Goldstein, calls tattoo marketing a passing fad.

But for now advertising in body ink does seem to generate a lot of buzz. And maybe for places like rapid realty some brand-loyalty, which franchisee Brian Krupcyznski appreciates.

"That means: I'm with you, I'm going to be here forever and that's how we do it," he says.

  • Local NewsLocal NewsMore>>

  • Suspect arrested in 1990s cold-case murders on Long Island

    Suspect arrested in 1990s cold-case murders on Long Island

    Tuesday, July 22 2014 5:00 PM EDT2014-07-22 21:00:17 GMT
    SCPD photoSCPD photo
    Authorities on Long Island have arrested a suspect in two cold case murders dating to the 1990s. John Bittrolff, a married father of two, is the lead suspect in the deaths of two prostitutes whose bodies were found within months of each other in late 1993 and early 1994, authorities said. Police arrested the 48-year-old, who was arraigned at the district court in Central Islip.
    Authorities on Long Island have arrested a suspect in two cold case murders dating to the 1990s. John Bittrolff, a married father of two, is the lead suspect in the deaths of two prostitutes whose bodies were found within months of each other in late 1993 and early 1994, authorities said. Police arrested the 48-year-old, who was arraigned at the district court in Central Islip.
  • Real estate heir charged for urinating on candy

    Real estate heir charged for urinating on candy

    Tuesday, July 22 2014 3:51 PM EDT2014-07-22 19:51:49 GMT
    A New York City real estate heir who admitted killing his neighbor a decade ago in Texas is facing a new charge in Houston that accuses him of urinating on candy at a drug store. Authorities say 71-year-old Robert Durst was arrested Sunday after arguing with store employees. They say he was charged with criminal mischief after urinating on at least $100 worth of candy.
    A New York City real estate heir who admitted killing his neighbor a decade ago in Texas is facing a new charge in Houston that accuses him of urinating on candy at a drug store. Authorities say 71-year-old Robert Durst was arrested Sunday after arguing with store employees. They say he was charged with criminal mischief after urinating on at least $100 worth of candy.
  • Search for masked robbers in Caesars heist

    Search for masked robbers in Caesars heist

    Tuesday, July 22 2014 3:28 PM EDT2014-07-22 19:28:51 GMT
    The hunt is on in southern New Jersey for two suspects who made off with more than $180K from Caesars Atlantic City casino. The brazen robbers reportedly stole the cash from two plastic boxes on the casino floor. The robbery occurred on Monday at about 6 a.m. The masked robbers took off in a vehicle. The State Police Casino Gaming Bureau is handling the investigation.
    The hunt is on in southern New Jersey for two suspects who made off with more than $180K from Caesars Atlantic City casino. The brazen robbers reportedly stole the cash from two plastic boxes on the casino floor. The robbery occurred on Monday at about 6 a.m. The masked robbers took off in a vehicle. The State Police Casino Gaming Bureau is handling the investigation.
Powered by WorldNow

KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025

Main: (310) 584-2000
News Tips? (310) 584-2025

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices