Spanish ads to run on MetroCards - Los Angeles News | FOX 11 LA KTTV

Spanish ads to run on MetroCards

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Habla espanol?

The Metropolitan Transportation Authority issued a Spanish-language advertising campaign on MetroCards.

250,000 MetroCards were purchased by the immigration law firm Youman, Madeo & Fasano LLP to promote their law firm and a television show the firm produces called Hablando De Inmigracion, which means talking about immigration.

This will be the first time a MetroCard advertisement will be in a language other than English since the MTA started using advertisements on the back of MetroCards in 1995. The MTA began selling space on the card's front face in 2012. MetroCard advertisements range between 25 and 45 cents per card with a minimum print run of 250,000 cards.

"We're very pleased by the continuing high level of interest that advertisers are showing toward the MetroCard as a medium for promotions," MTA spokesman Paul Fleuranges said in a news release. "This confirms that our decision to relaunch the MetroCard advertising program was the right move. Advertisers can continue to leverage the MetroCard as a vehicle to communicate to our diverse customer base."

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